Start the quiz to see sets of two photos. Without thinking, choose the photo that most says "good value" to you.
Start the Quiz!
That's "good value!"

That's "good value!"

That's "good value!"

That's "good value!"

That's "good value!"

Congratulations, you just took the first step

You’ve made a start as a conscious consumer. See the V.A.L.U.E. guide below to sharpen your skills.
You’re becoming a #ConsciousConsumer

You make some careful choices and consider the people and environmental impact in some purchase decisions. Use the V.A.L.U.E guide below to sharpen your skills.
You’re a #ConsciousConsumer superstar

You’ve got it nailed! See the V.A.L.U.E. guide below and get your friends to sign up for the #ConsciousConsumer challenge by sharing.
Shop for V.A.L.U.E.

Shop for V.A.L.U.E. is the brainchild of Kate Black, author of Magnifeco: your head-to-toe guide to ethical fashion and non-toxic beauty. Click to learn more.
V is for vintage or secondhand.

With the growth of “fast fashion,” the world now consumes 80 billion pieces of new clothing a year, up 400% from two decades ago.

Did you know: nearly 85% of Canadians bought, sold or exchanged a used product last year – for an estimated $36 billion in economic activity.
A is for artisan

Ten Thousand Villages pays artisans a fair price, AND they invest in their businesses by paying 50% of the product’s price before it is made.

Intricate beads and sequins are often done at home by children and women for some of the lowest wages in the garment industry.
L is for local

Did you know there are more than 430 local farmers’ markets in Canada? Follow this link to find a large one in your area.

BC study: “purchasing goods from locally-based suppliers creates nearly twice as much benefit to the local economy as buying from multinational chains.”
U is for upcycled

Can you find products that incorporate material that would have gone to a landfill? produces amazing upcycled products

You can also find great Do It Yourself ideas at
E is for ethical

89% of Canadians say they would pay more for ethical products. Yet the market share of Fairtrade coffee in Canada sits at just 1.6%

Ethical options are growing: almost 7,000 products are Fairtrade certified in Canada today
Thank you for taking the Quiz! Please take a moment to share the quiz with your friends and family.

If this is your first Challenge, sign up now to get all 7 sent to your inbox over the next two weeks. It’s part of World Vision’s No Child For Sale campaign, and a great way to use your consumer power to support children.
Sign Up for the Challenge!